The media investment group within global advertising industry powerhouse WPP has released its U.S. Media Forecast Report.
Authoring much of the analysis is Brian Wieser, who became well-known as a prolific Senior Analyst at Pivotal Research Group who blasted television as “the worst form of advertising except all those others which have been tried.”
Wieser is now Global President, Business Intelligence at GroupM, and based on trends and forecasts for ad industry growth in the U.S., it appears many in charge of budget allocations and media planning agree with Wieser — except when it comes to big live events.
