GroupM’s Ad Assessment: TV Soft, Radio ‘Likely’ Flat


Here’s a headline that may get you joyous.

U.S. advertising will grow 6.2% in 2019, to $244 billion.”

That’s part of a seemingly positive report released Tuesday (12/3) by Brian Wieser, Global President of Business Intelligence at GroupM.

Why “seemingly positive?” Digital is, to little surprise, driving the growth. Broadcast media looks as hot as a beach on the Jersey Shore in early December.

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