Here’s a headline that may get you joyous.
“U.S. advertising will grow 6.2% in 2019, to $244 billion.”
That’s part of a seemingly positive report released Tuesday (12/3) by Brian Wieser, Global President of Business Intelligence at GroupM.
Why “seemingly positive?” Digital is, to little surprise, driving the growth. Broadcast media looks as hot as a beach on the Jersey Shore in early December.