Growing Sales With ‘The Right-Hand Rule of Three’


The Right-Hand Rule of 3 is a simple technique for the Needs Analysis step of the sales process, says expert sales trainer Barrett Riddleberger.

“The goal is to maximize the mutual value for yourself and your prospect,” he says. “Therefore, when you get a buying signal from your prospect (they communicate an issue your product/service can resolve), here’s what you do.”

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