Telemundo was the fastest growing Spanish-language broadcast network in primetime year-over-year among total viewers (persons 2+) and adults 18-49 in October 2011 and the only Spanish-language broadcast network with year-over-year growth in primetime, according to Nielsen.
Compared to October 2010, Telemundo’s Monday through Sunday primetime delivery grew + 38 percent among total viewers (persons 2+) (1,132, 000 vs. 823,000) and +30 percent among adults 18-49 (583,000 vs. 447,000). In contrast, Univision reported an eight percent decline and Telefutura was down 37 percent among total viewers in primetime.
Season-to-date, Telemundo has aired four of the top five primetime movies on Spanish-language broadcast TV among adults 18-49, including #1 “2 Fast 2 Furious” (782,000) and #2 “The Fast & the Furious” (776,000), both airing in October. In addition, the network’s Spanish-language broadcast premieres this month of Disney Pixar’s “Toy Story” and “The Incredibles” rank as the top two movies this season-to-date among total viewers 2+ (1,271,000 and 1,215,000, respectively) and kids 2-11 (435,000 and 445,000, respectively).
Program Highlights
At 7pm, “Caso Cerrado Edicion Estelar” averaged over 1.4 million total viewers (persons 2+) and 636,000 adults 18-49, growing +34 percent and +30 percent respectively over the prior year.
“Mi Corazon Insiste” at 8pm averaged over 1.1 million total viewers (persons 2+), a +17 percent increase over the prior month’s delivery, and 531,000 among adults 18-49, a lift of six percent over prior month.
“Flor Salvaje” has increased the Monday through Friday 9pm hour by double-digits compared to the October 2010 delivery in the time period, averaging almost 1.1 million total viewers (persons 2+) (+ 35 percent) and 621,000 adults 18-49 (+ 41 percent).
“La Casa de al Lado” doubled the total viewer (persons 2+) delivery for the Monday through Friday 10pm time period compared to last year with more than 1.4 million viewers. Among adults 18-49, the program has increased +79 percent (733, 000 vs. 409,000).
Local
New York’s WNJU was the #1 station across key demos in early fringe and late news. WNJU was tied for #1 position during prime and was the fastest growing Spanish-language station in the market. This sweep period marks Noticiero 47’s ninth consecutive sweep ranking as the #1 program among adults 18-34.
Miami’s WSCV was the #1 station among total viewers early fringe and late news. This was WSCV 11th consecutive sweep on being the #1 late local news cast in the market among Adults 18-49.
Source: The Nielsen Company, NPM, Live+SD, 9/27/10-10/31/10 vs. 9/26/11-10/30/11. Fastest growing comparison is based on Spanish-language broadcast prime (Mon-Sun 7-11pm), strict daypart. NSI, Live +SD.
(Source: Telemundo)
