Univision’s Kevin Cuddihy has a unique seat in the world of broadcasting. He’s in the cockpit of a very large company with a strong presence in television, radio and digital, that serves an important and growing niche of the US population. He discussed his unique vantage point in a special RBR+TVBR print edition available at the NAB Show in Las Vegas.
To find out what Cuddihy had to say, all that attendees of the NAB Show in Las Vegas have to do is pick up a copy of RBR+TVBR, available free at The NAB Show. Look for our specially marked bins. And of course, loyal paid subscribers will get their own PDF version delivered straight to their inbox.
Here’s a sneak preview into some of his thoughts.
On advertiser awareness of the Hispanic population: “…there is a great opportunity for advertisers that haven’t realized the power of the U.S. Hispanic consumer to gain market share by connecting with this important group. However, a ‘one fits all’ approach just doesn’t work.”
On running a multimedia company: “The key is to listen to what the consumer wants in those markets and what resonates, then package the content in a way that’s culturally relevant and available whenever and wherever they want to consume it.”