Guinness beer announced the launch of a new U.S. ad campaign that accentuates the beer’s vibrant character. The fully integrated campaign, which breaks in the early Fall, will extend across several platforms including television, online, out-of-home and on-premise. Called "Alive Inside," the campaign celebrates what beer drinkers love most about Guinness: its distinctive "surge," a cascading effect that occurs shortly after being poured. The campaign centers on a series of television spots. The first, "Music Machine," depicts the "magic" that occurs within a pint of Guinness, as the iconic surge of Guinness is created by a magical musical machine, alive inside the pint. The campaign was created by BBDO NY. Spots are set to air on such networks as ESPN, ESPN News, FX and Discovery.
Sign up for free to get:
The Daily Intelligence Report delivered to your inbox.
RBR+TVBR delivers complete broadcasting news analysis and our famous observations.