H-P launches 300 million effort around new printers


Hewlett-Packard plans to launch a slew of new printers and web-based printing services, in a move to keep the sales of the company’s printing division growing as its customers increasingly gravitate to the Web. Along with a 300 million ad campaign, WSJ is reporting H-P is introducing products such as a device with a LCD that allows users to insert a memory card and print pictures without a PC, as well as new printers for small and midsize businesses, and large-format all-in-one printers that can also scan. H-P is also teaming up with Yahoo to create a printing toolbar that gives tips on printing and creating projects.