Half of Americans would consider Volt purchase after video

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A new national media study among 300 viewers of a news clip featuring General Motors’ new Chevy Volt revealed that 55% of respondents who reported that they were likely to purchase a car in the next year indicated that they would consider the Chevy Volt.


The study was conducted by HCD Research using its MediaCurves.com website on August 11, to obtain viewers’ perceptions of General Motors’ Chevrolet Volt, a new hybrid vehicle which is expected to be released in September of 2010.

Click the image below to view the video.


 
Among the findings:
“Please indicate the likelihood that you will purchase a car in the next year.”
Not at all likely 47%
Somewhat likely 41%
Extremely likely 12%

IF “Extremely likely” or “Somewhat likely” to purchase a car in the next year:
“Please indicate the likelihood that your next car purchase will be the new hybrid Chevrolet Volt.”
Not at all likely 44%
Somewhat likely 46%
Extremely likely 9%

“Do you think automaker, General Motors will benefit from the release of their new hybrid vehicle, the Chevrolet Volt?”
Yes 79%
No 21%

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.