Bill Baldwin, the longtime Hall Communications executive who served as Executive VP of the Lakeland, Fla.-based radio broadcasting company, has passed away following a six-year battle with cancer, Radio Ink reports.
He was 73 years.
Baldwin joined Hall in 1974 and was still employed by Hall at the time of his death.
Baldwin moved up the company ranks in 1982, becoming VP/GM of the station’s Lancaster, Pa. cluster; Hall still owns three stations in the region of Pennsylvania.
In 2003, he was elevated to SVP of the company. Four years ago, he ascended to his most recent position.
“Bill’s contribution to our company is immeasurable,” Hall Communications CEO Bonnie Hall Rowbotham told Radio Ink. “He inspired us in so many ways and the Hall family will never be the same without him. We send our deepest condolences to Bill’s wife Fran, Billy, and the entire Baldwin family.”
In addition to the Pennsylvania trio, Hall owns six stations in Willimantic, Conn., three in New Bedford, Mass., five in the Plattsburgh, N.Y. area near Burlington, Vt., and four stations in his home market of Lakeland-Winter Haven, Fla., where WPCV-FM 97.5 “97 Country” is a perrenial powerhouse.