Hallmark Channel, Google TV to form advertising deal


Hallmark Channel and Google announced a strategic agreement to offer advertisers access to family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel.

Using the Google TV Ads platform, advertisers, starting in early 2009, will be able to access both networks’ national audiences and receive viewership data at an unprecedented scale. Google TV Ads advertisers – many of them new to the television medium – can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize ROI.

Hallmark Channel and Hallmark Movie Channel join Google TV Ads’ growing list of inventory partners, which also includes six networks from the NBC Universal family — Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller — along with Bloomberg Television and 96 networks through DISH Network.