Halloween costumes add up to big retail payday

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Prosper Insights & AnalyticsAmericans are expected to invest a cool billion dollars on children’s costumes for Halloween this year, and will spend even more on adult costumes, according to the National Retail Federation and Prosper Insights and Analytics. And pets are even getting into the act.


The $1B spent on children is close to but not quite on par with the $1.2B that adults plan to invest in their own costume selections. And while the pet costume category is a distant third to the human Halloween celebrants, another $330M is expected to be headed their way to make sure they have the right look for the evening.

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