Entercom Boston announced that Hammer & Sickle Vodka has formed a partnership with WEEI Sports Radio, offering New England Patriots fans and WEEI listeners the opportunity to compete for prizes throughout the upcoming NFL season.
As part of its new alliance with WEEI, Hammer & Sickle Vodka will present a special feature entitled “Hammer of the Game,” which will give contestants the chance to win a weekly prize by predicting which Patriots player will make the best defensive play in that week’s game.
The “Hammer of the Game” feature will run during WEEI’s Patriots Monday Programming with the Big Show, 2:00pm – 6:00pm and Hammer and Sickle Vodka will run commercial ads during the Bill Belichick Hour.
Klin Spirits is the exclusive importer of Hammer + Sickle Super Premium Imported Russian Vodka. Klin Spirits was launched in 2005 and landed the first case of Hammer + Sickle in the US in February, 2007. It is now distributed from Massachusetts to Maryland, and throughout Russia.
Eric Hanson, Chairman of Klin Spirits, LLC said: “It’s very exciting for us to be associated with WEEI and the New England Patriots. Both the team and network are proven winners with the ability to drive interactive fan traffic that translates to improved brand image and product sales. We are looking forward to a great 2008 season.”
“We’re thrilled to add Hammer + Sickle Vodka to the Patriots Monday mix and especially excited about this new contest for fans, which brings another great element to the line-up,” said Entercom New England Vice President of Sales Jim Rushton.