Hampton Hotels’ newest campaign, “Feel the Hamptonality,” is geared towards male and female business travelers, leisure travelers and millennial travelers. Each spot highlights a different facet of the hotel, including the product offering and the Hamptonality spirit, featured in a stylized journey from the guests’ viewpoint.
Hampton also plans to launch additional supporting campaigns via mainstream and social media throughout 2012 by bringing existing and potential guests closer to Hampton by building the brand and filling available moments with the essence of Hamptonality. Hampton will coordinate a number of in-market Hamptonality events following the digital launch of Hampton’s new Facebook Timeline, an updated YouTube channel look-and-feel, Pinterest boards and a Google+ page.
The campaign debuted with a 30-second, business-focused television spot 3/29 on ESPN. A leisure-focused, 30-second spot will air on 4/16 during “Dancing with the Stars,” and both will continue to air throughout 2012. Print and online executions will follow later in the year.
See the business spots here: