Hardee’s adds to breakfast menu in multimedia effort (video)


Hardee'sHardee’s is adding another tempting biscuit sandwich to its breakfast menu. The chain is making the classic breakfast combination of steak and eggs even better – and also portable – with the addition of the new Ribeye Steak, Egg & Cheese Biscuit. Now available at all Hardee’s locations, the Ribeye Steak, Egg & Cheese Biscuit features thinly-sliced ribeye steak, a folded egg, and Swiss cheese, all nestled inside one of Hardee’s famous Made from Scratch buttermilk biscuits.

The effort will be supported with an intriguing new Made from Scratch buttermilk biscuit campaign, via 72andSunny, LA. The campaign stars award-winning Hardee’s biscuit baker Shirley Jones and showcases the made from scratch baking process through extreme close-up photography and unique camera angles and movements.

Jenna Petroff, PR & Social Media Manager/Hardee’s Food Systems, tells RBR-TVBR the schedule consists of local radio, TV and local cable networks across the Southeast and Midwest. “Programming range is for News to sports to top prime time shows on all networks.”

See the first ad here: