Belk, Inc. is the nation’s largest family owned and operated department store. Philadelphia-based Harmelin Media, a member of the Women’s Business Enterprise National Council, will serve as Belk’s broadcast buying agency.
Belk is celebrating its 125th anniversary this year. William Henry Belk, grandfather of current Chairman & CEO Tim Belk, opened the first store in 1888 in Monroe, N.C. Headquartered today in Charlotte, N.C., Belk has more than 300 stores in 16 states. Belk’s mission is to satisfy the modern Southern lifestyle like no one else, so that customers get the fashion they desire and the value they deserve.
Harmelin Media assumed the TV placement duties beginning in third quarter 2013. TV will be purchased for Belk’s 24 active DMAs.
Harmelin has grown to more than $450 million in billings with a diverse client roster including many Fortune 500 companies, and is one of the largest independent media service firms in the US.