Has radio given up to mobile?


iphoneFirst, the good news. Total media ad spending in the US this year will see its largest increase in a decade, according to recent figures from eMARKETER. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.┬áNow, the bad news. Radio’s share of the advertising pie will continue to shrink through 2018. In 2012, radio got

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