Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NYSE:HAS), and Turner Broadcasting, EMEA, have agreed to a programming deal covering four key properties including Transformers Prime, The Adventures of Chuck and Friends, Pound Puppies and My Little Pony. Hasbro Studios President Stephen Davis and Turner Broadcasting’s Chief Content Officer Michael Carrington made the announcement today.
The agreement, which runs throughout the U.K., Spain, Sweden, Norway, Denmark and the Middle East, will start in summer 2011. Turner Broadcasting will carry episodes of the four popular animated series on its Cartoon Network, Boomerang and Cartoonito kids’ services. Additionally, they will appear on Turner’s Cartoon Network Arabic in the Middle East and Boing in Spain.
Michael Carrington, Chief Content Officer, Turner Broadcasting said: “We’re thrilled to partner with Hasbro on this exciting deal which brings a raft of new content to our network in a number of key markets. These shows are fantastic legacy brands which have been brought to life for new audiences and they are a welcome addition to our channel line-up.”
“Turner’s strong suite of channels will be an ideal home for our new animated series in Europe -all re-invented, re-imagined and re-ignited from our stable of well-known brands,” Davis said. “The strong reception around the world for our branded shows underscores our team’s success in developing content that resonates with audiences internationally. We are thrilled to be working with Turner to make our shows available to audiences throughout these key territories.”