'Hawaii Five-0' and 'The Mentalist' hold DVR playback crown


“Hawaii Five-0” Adds +3.13 Million Viewers and +1.1 Rating Points in Adults 18-49

“The Mentalist” Gains An Additional +3.06 Million Viewers and +1.1Rating Points in Adults 18-49

 DVR Playback Vaults “Hawaii Five-0” into the Nielsen Top 10 Among All Network Shows for the Third Straight Week
Live Plus 7 Day Playback Boosts CBS’s Third Week Ratings By +1.53 Million Viewers and +0.6 Rating Points in Adults 18-49, More Than Any Other Network

Nine CBS Programs See Audience Gains of More than
+2 Million Viewers and Four Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network

 HAWAII FIVE-0 and THE MENTALIST continued as the most played back programs in viewers, with both series gaining over additional 3 million viewers and at over a full rating point in adults 18-49, when factoring in live plus 7-day playback for the third week of the 2010-2011 season ending Oct. 10. 

 In week three of the season, CBS gained +1.53 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+20%) and seven tenths of a rating point in adults 25-54 (+18%). 

 HAWAII FIVE-0, the number one freshman series of the season, gained an additional +3.13 million viewers (and +1.1 rating points in adults 18-49) while THE MENTALIST added +3.06 million more viewers (and +1.1 ratings points in adults 18-49).

With live plus 7-day playback, HAWAII FIVE-0 ranked 10th among all primetime programs in viewers during week three, the third consecutive week that DVR playback vaulted it into the top 10.

DVR 7-Day Playback Lift to CBS Television Network:

                                                 Viewers           A18-49     A25-54  
Live Plus Same Day Week 3 Avg.                    11.95m            3.0              4.0
Live Plus 7-Day Week 2 Avg.                          13.48m            3.6              4.7
                                                                        +1.53m            +0.6           +0.7
                                                                        +13%               +20%        +18%

Among viewers, CBS had nine programs increase their audience by two million viewers or more. 

Among adults 18-49, CBS had four programs increase by a full rating point or more.

Additionally, CBS had another 9 programs with audience gains of one million viewers or more and another 12 programs that gained at least half a rating point among adults 18-49.

DVR 7-Day Playback Lift for CBS Series:
            CBS programs with lifts of two million viewers or more:

HAWAII FIVE-0                                 (+3.13m to 15.42m)
THE MENTALIST                              (+3.06m to 17.47m)
CRIMINAL MINDS                           (+2.68m to 16.58m)
THE BIG BANG THEORY                 (+2.46m to 15.06m)
NCIS                                                  (+2.36m to 22.20m)
BLUE BLOODS                                 (+2.32m  to 13.51m)
CSI                                                      (+2.22m to 14.76m)
THE GOOD WIFE                             (+2.20m to 15.00m)
NCIS: LOS ANGELES                      (+2.02m to 18.20m)

CBS programs with lifts of a full rating point or more in adults 18-49:

CRIMINAL MINDS                           (+1.2 to 4.7)
THE BIG BANG THEORY                 (+1.2 to 5.3)
HAWAII FIVE-0                                 (+1.1 to 4.6)
THE MENTALIST                              (+1.1 to 4.1)

CBS programs with lifts of a full rating point or more in adults 25-54

HAWAII FIVE-0                                 (+1.4 to 6.1)
THE MENTALIST                              (+1.3 to 5.6)
CRIMINAL MINDS                           (+1.2 to 5.7)

TWO AND A HALF MEN                 (+1.1 to 6.9)
THE BIG BANG THEORY                 (+1.3 to 6.3)
CSI                                                      (+1.1 to 4.9)
NCIS                                                   (+1.0 to 6.3)


                                                            Live SD            L7                    Increase

HAWAII FIVE-0          CBS                  12,294           15,424             +3130
MENTALIST, THE      CBS                  14,411           17,474             +3063
MODERN FAMILY   ABC                  11,478           14,413             +2935
GREY’S ANATOMY ABC                   12,805           15,678             +2873
HOUSE                        FOX                 10,794           13,587             +2793
CRIMINAL MINDS   CBS                   13,907           16,584             +2677
GLEE                            FOX                 11,213           13,683             +2470
BIG BANG THEORY, CBS                  12,594           15,058             +2464
CASTLE                       ABC                 10,874           13,276             +2402
NCIS                            CBS                  19,838           22,201             +2363
BLUE BLOODS           CBS                  11.912           13,512             +2320
EVENT                         NBC                   7,612            9,845              +2233
CSI                               CBS                   12,537          14,758             +2221
GOOD WIFE, THE    CBS                    12,795          14,996             +2201
PARENTHOOD          NBC                     5,180           7,257              +2077

(source: CBS)