After four weeks of the season, HAWAII FIVE-0 and THE MENTALIST remain the top two most played back programs in viewers, with both series being the only programs gaining over 3 million additional viewers, when factoring in live plus 7-day playback, according to Nielsen primetime ratings for the four week period from Sept. 20-Oct. 17.
Through four weeks, CBS gained +1.54 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+20%) and seven tenths of a rating point in adults 25-54 (+18%).
HAWAII FIVE-0, the number one freshman series of the season, is averaging an additional +3.18 million viewers while THE MENTALIST is averaging an additional +3.15 million more viewers.
Overall, CBS has eight of the Top 15 most played back programs among viewers, more than the other networks combined.
DVR 7-Day Playback Lift to CBS
Viewers A18-49 A25-54
Live Plus Same Day Week 4 Wk Avg. 11.85m 3.0 4.0
Live Plus 7-Day Week 4 Wk Avg. 13.39m 3.6 4.7
+1.54m +0.6 +0.7
+13% +20% +18%
TOP 15 PROGRAMS BY VIEWER LIFT
9/20/2010-10/17/2010
Program Title Network Live+SD Live+7 Lift
HAWAII FIVE-0 CBS 12,497 15,673 +3176
THE MENTALIST CBS 14,945 18,095 +3150
Grey’s Anatomy ABC 2,976 15,935 +2959
Modern Family ABC 11,896 14,801 +2905
House FOX 10,363 12,965 +2602
CRIMINAL MINDS CBS 14,169 16,666 +2497
Glee FOX 12,157 14,585 +2428
Castle ABC 10,868 13,211 +2343
NCIS CBS 19,414 21,751 +2337
BLUE BLOODS CBS 11,500 13,818 +2318
Event NBC 8,549 10,818 +2269
CSI CBS 13,800 16,017 +2217
THE GOOD WIFE CBS 12,518 14,726 +2208
BIG BANG THEORY CBS 13,087 15,289 +2202
Office NBC 7,548 9,548 +2000
(source: CBS)
