HBO Demonstrates How To Market ‘At The Speed Of Culture’


MIAMI BEACH — Multicultural marketing succeeds when marketers fully understand what is relevant to a cultural group at any given moment in time. Mining insights from the subcultures that drive mainstream audiences can be difficult when marketing processes don’t always move at the same speed as culture.

HBO addressed this issue in reaching out to TV audiences, and here’s how VP/Multicultural Marketing Jackie Gagne did it.

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