A new ad flight from the HD Digital Radio Alliance invites America to "Make the RIGHT Choice America – Upgrade to HD Radio." The campaign begins on September 29 and runs through Election Day. The concept is during these challenging times, what other candidate can offer you extra content featuring fresh new formats and crystal-clear sound… all for free?
Some of the copy: “America, HD Radio won’t burden you by asking for monthly fees. HD Radio will bring you unique and interesting formats. Never miss another new song again: HD Radio offers you iTunes Tagging! If you want real change, choose HD Radio! Isn’t it time to upgrade that car, office and home receiver? Make the RIGHT Choice America: on September 29!”
The campaign will run through Election Day and then a new campaign devoted to gift giving will finish out the year to support a strong holiday selling season.