The HD Digital Radio Alliance is continuing to market aggressively to consumers in this down economy as it kicks off its Q1 ad campaign. The new flight focuses on ‘evolution’ and how HD Radio came to be. The Alliance says it is saluting broadcasters for doing exactly what they recommend to their customers: use the down economy to aggressively market your business; have dialogue with your customers; and maintain your marketing messaging. The campaign runs from December 29th through March 29th with content focusing on the following: HD Radio has ‘evolved’ and wants to show off its new features (iTunes Tagging); low price-points (as little as $79); extra stations (from Indie Rock to Smooth Jazz to The Irish Channel); and no subscription fees (perfect during a recession).
