BE and Jump2Go complete iTunes, HD Radio connection.
Completing the iPod and HD Radio connection, Jump2Go and Broadcast Electronics announced a new application for broadcasters that makes it possible for FM listeners to buy iTunes using their HD Radio tuners. The application was developed by Jump2Go and is the latest option available through BE’s TRE Message Manager, a suite of studio applications for radio datacasting.
The announcement comes just a week after the introduction of the next generation Polk Audio I-Sonic and JBL HD receivers with Apple’s iTunes Tagging technology, which enables FM listeners to mark their favorite songs playing on the air and then purchase them later via iTunes. BE’s TRE Message Manager with Jump2Go Go Commerce embeds the correct Apple tags and provides the synchronization required for earmarking songs in real-time as they’re played over the air.
