HD Radio descends upon LA Auto Show
Visitors to the LA Auto Show last week experienced five mobile billboards for HD Radio. The campaign takes place on November 16th-17th (Friday-Sunday) and 24th-25th (Saturday-Sunday) from 9am-5pm. Automaker exhibits offering HD Radio include BMW, Ford, and Mini. The promotion is being done thanks to the support of the NAB. The HD Radio street team handed out HD Radio lanyards and VIP cards all around the convention center. VIP cards give the chance to win one of ten I-Sonic Entertainment System 2 radios with iTunes Tagging.