The Broadcaster Traffic Consortium (BTC), Nautel and iBiquity have partnered with Corus Media and Entertainment in Toronto to begin testing HD Radio-delivered traffic data on CING-FM 95.3, Hamilton, Ontario, a suburb to the south of Toronto.
Industry Canada approved an experimental license for the testing.
Said BTC President Paul Brenner: “The Corus team has been a strong partner for our FM RDS business since the beginning of our network launch. We are excited to have this opportunity to test the innovative efforts of HD Radio data with one of their Canadian stations.” iBiquity and Nautel have also contributed in helping to use this business case as an opportunity to test and consider the use of HD Radio technology in Canada.
The motivation behind the experimental license, HD Radio station build out and testing efforts is based largely in part to the success of HD Radio data services here in the states. Garmin, as an example of one consumer device maker, which has launched products with HD Radio-based devices, could benefit from the extension of digital radio in Canada. BTC will provide the HD Radio data services broadcast for Garmin and other automakers in the United States for traffic, weather and related services to the dashboard.
Data tests are being managed by Corus the BTC team along with a select group of current and future customers.
RBR-TVBR observation: The existing Eureka-147 DAB system in Canada was shut down in 2010, due to lack of interest and lackluster receiver sales. While the country seems not to be interested in HD Radio as a digital component to radio stations’ audio broadcasts, HD Radio does offer an ROI model for existing stations with its data services. That’s what they’re interested in for now.