iBiquity Digital has detailed the latest adoption numbers for its HD Radio technology. Over 12 million HD Radio receivers have been sold, with over 10 million factory-installed in new cars or auto aftermarket units. HD Radio receiver sales growth has also accelerated, with a new radio sold every 6 seconds.
33 carmakers now include factory-installed HD Radio Technology on 170 different models. 80 different models include HD Radio Technology as standard equipment. Over 3.4 million HD Radio-equipped cars were sold in 2012 and
20% of all new cars sold in 2012 included HD Radio Technology.
As the installed base of HD Radio receivers rapidly increases, so has listening to HD2/HD3 programming. According to the latest Fall 2012 Arbitron Radio Nationwide audience estimates, 3 million people listen to an HD2, HD3 or HD4 channel in an average week. This represents a 90% increase in AQH from the Fall 2011 survey. During the same period, cume audience grew at over 60%.
Artist Experience is another area of growth for iBiquity. It enables stations to provide synchronized images such as album cover art with their audio programming. It can also deliver station or advertiser logos for better branding and station recall, as well as reinforcing audio ads.
Over the past year, 10 broadcast groups, including Clear Channel, CBS, Emmis, Entercom and Greater Media have worked to implement Artist Experience on their stations.
Currently over 450 stations are now supporting Artist Experience on close to 850 digital broadcast programs nationwide. This feature is now widely available in new HD Radio car receivers from BMW, Buick, Chevrolet, GMC, Lexus, Toyota and Volkswagen as well as CE manufacturers Alpine, JVC, Kenwood, Pioneer, SONY and Insignia.
Two national networks, built by Clear Channel and the Broadcaster Traffic Consortium and encompassing over 600 radio stations across the country are now delivering HD Digital Traffic.
This service is already widely available in JVC and Garmin consumer products, and Toyota, Lexus and Mitsubishi will bring cars to market this year with these features built in and available free to the consumer. Broadcasters are compensated directly from consumer brands, car manufacturers or service providers for their participation, providing an important new revenue stream.
Both the new 2013 Toyota radio featuring the Clear Channel Total Traffic Network service as well as the recently-introduced Mitsubishi unit with the Nokia/BTC service will be on display at the upcoming NAB Show in Las Vegas at the HD Radio booth.
To date, 2,200 stations have been licensed to use iBiquity’s HD Radio digital system. 1,450 additional HD2, HD3 and HD4 multicast channels are now on air. These HD2/HD3/HD4 multicasts deliver over 12.7 million hours of new broadcast programming annually. Combined, these digital audio services reach over 282 million Americans in every state and rated radio market.
The NAB HD Radio Booth will be at the Las Vegas Convention Center Central Hall, Number C451. Also look for Factory-Installed HD Radio receivers in new vehicles on display outside the main entrance to the central hall.
RBR-TVBR observation: Digital PowerRadio, an advanced radio techniques technology company will also be at NAB, presenting a technology to significantly improve the performance and coverage of currently deployed HD Radio systems through enhanced receiver processing. The technology requires no changes in existing transmission formats or infrastructure; the coverage gains are achieved through changes in radio receivers’ baseband receiver chip.