Extreme Reach, a platform for video ad distribution and ad serving solutions, released its Q2 2012 HD Advertising Trends Report that shows a 150% increase in HD ad distribution since Q2 2010. This growth represents a significant shift towards high definition TV advertising with SD advertisers on network broadcasts outnumbered for the first time by HD.
Two years ago, HD ads made up about 10% of all TV ads distributed by advertisers to broadcast and cable media outlets. Today, that number has grown an impressive 150%. In Q2 of this year, 25% of ads delivered to TV media outlets were in high definition. An additional trend outlined in the report is the movement of TV advertisers to advanced Cloud-based solutions for ad distribution. This shift has enabled TV advertisers who use the Cloud for ad distribution to deliver an average of 98.5% of their SD and HD ads digitally.
“HD TV advertising has seen tremendous growth since 2010, and I think the rise of cloud computing has really helped move the industry forward into high definition,” said Dan Brackett, Extreme Reach CTO. “By taking advantage of advanced Cloud-based solutions, advertisers have been able to leverage higher performance/lower cost workflows, and those efficiencies have helped fuel the rapid growth in HD advertising.”