HD television owners are much more satisfied with the picture quality of HD television than they are with the amount or selection of HD programming, The Nielsen Company reported. According to Nielsen Media Research’s 2007 High Definition Survey, 85% of HD owners gave a 4 or 5 rating (with 5 meaning "excellent" and 1 meaning "poor") for picture quality but only 39% provided the same rating for programming selection.
Women were slightly more positive about HD picture quality than men. There was no difference among cable vs. satellite subscribers. Respondents, in general, were less happy with the actual number of HD channels they receive, as fewer than 40% were somewhat or very satisfied with the amount or selection of HD programming. Women and older respondents – ages 50+ – were most positive, while those with an HD-DVR unit were least satisfied with the HD channel selection.
Sports and movies are the categories most frequently watched in HD with only 12% of respondents indicating that they never watch movies in HD at home. Music and reality shows are the least frequently watched HD content. ESPN HD was the most popular sports channel, Discovery HD was the most watched channel for documentaries and HBO HD was the most watched channel for movies.
TVBR observation: Here is the liner that will not go away, Content is King. Consumers notice the quality and they seek out content. That is why they paid the big bucks for that nice large flat screen Sony or Samsung. Content is King.