NBC Universal Domestic Television Distribution is teaming up with HeadBlade, maker of men's grooming products and nonprofit organization The St. Baldrick's Foundation, for a national tour this summer to promote the upcoming launch of "The Steve Wilkos Show."
Starting in early July, Wilkos will be traversing the country in advance of his new nationally syndicated talk show and looking to help draw attention to the fight against children's cancer with the help of The St. Baldrick's Foundation. "The Steve Wilkos Show and HeadBlade Summer Tour" will stop in many of the nation's top markets along the way, kicking off 7/9 in NYC.
In each market, Wilkos will be at the center of a local event with The St. Baldrick's Foundation ("Shaving The Way to Conquer Children's Cancer") and he'll also be making stops at area hospitals to visit with children battling cancer.
The Steve Wilkos Show is currently sold in more than 90% of the U.S. for its fall 2007 debut in national syndication.
Drawing on experience from his days in the military and in law enforcement, Wilkos takes the 'protect and serve' approach to his daily show, responding to the problems of his guests as he would respond to a 911 call. During each episode, Wilkos, a father of two, will use his tough love approach with guests, finding the quickest and best resolution possible for issues such as domestic violence, drug abuse, teen pregnancy and gang affiliation.