President Barack Obama made health care reform a major part of his campaign, and there seems to be little doubt that it is going to be a hot issue in Washington. And millions are being spent to influence the debate. According to a report in Politico.com and the Campaign Media Analysis Group, $538M in advocacy advertising was purchase on this topic in 2007 and 2008, and that’s before the political battle has even really kicked off.
RBR/TVBR observation: This could really become a big subcategory for political, and has nothing to do with Election Day soft money restrictions and lowest unit rate. An interesting note: Some groups traditionally against big health reforms like AMA have actually been calling for something to be done about uninsured Americans. If that trend has legs it will really spice up the media soup, or maybe we should make that $oup.