Hearst Grabs A Translator For WBAL


BALTIMORE — Hearst Stations Inc. enjoys a formidable media presence in Charm City, with an NBC affiliate paired with a heritage FM Rocker and an AM News/Talk station that’s practically been woven into the fabric of this metropolis on Chesapeake Bay.

Hearst has now doubled down on its spoken word presence here by acquiring an FM translator for the AM — the latest effort by a venerable station to bring a little “revitalization” to itself.

For $650,000, Hearst is acquiring FM translator W268BA at 101.5 MHz, licensed to Church Hill, Md., from Hope Christian Church of Marlton.

The facility holds a CP for a shift from the Eastern Shore, near Chestertown, Md., to Baltimore City — and a formidable 250-watt signal from Park Heights and Boarman, just east of the West Cold Spring Metro station and busy Reisterstown Road.

The facility will be used to rebroadcast WBAL-AM 1190, a Class A blowtorch with 50,000 watts from 1 tower during daylight hours and 3 towers at night.

A 10% escrow deposit has been made to the seller by Hearst. The balance will be paid at closing.

Representing Hope Christian Church as the exclusive broker in this transaction is Scott Knoblauch of Spectrum Media LLC.

Hearst’s WBAL-AM and WIYY-FM “98 Rock” are the only radio stations owned by the company, which is mainly known for its 30 broadcast TV stations and a group of daily newspapers including the Albany, N.Y. Times Union and the San Francisco Chronicle.