Hearst Jumps Into An OTT Haystack


Hearst Television is the latest needle in the haystack, and that’s a good thing for a growing OTT player.

The Haystack TV platform already has deals with Gray Television and Meredith Corp., and the Hearst deal furthers Haystack’s push into more homes as the personalized “over-the-top” video news platform of choice.

Haystack TV brings local news and weather via streaming; it claims to reach 40 million U.S. households.

“We look forward to helping our partners distribute their premium local content to more Millennials and Generation X users,” said Haystack TV CEO Daniel Barreto. “Our users also value having access to local news and weather. Our numbers show they’re 30% more likely to engage with their local content than national and international news.”

The Hearst pact gives Haystack TV users access to local news and weather produced by Hearst Television-owned stations in 30 markets across the states.

In addition to local news partners, Haystack TV has also inked distribution deals with premium media brands including CBS Interactive and The E.W. Scripps Company online-only news offering Newsy.

Haystack TV is accessible through free apps on Android TV, Chromecast, Apple TV, Amazon Fire TV, Android, iPhone, iPad and the web. It is not on Roku.