As the radio industry looks to build its ranks of social media pros through the addition of “Digital PDs,” as iHeartMedia has done, the broadcast television business has followed suit by creating positions for individuals charged with directing digital content initiatives.
At Hearst Television, the role of Chief Digital Content Officer has just been filled, and the individual taking the post built and oversaw the global curation teams responsible for the “Moments” Twitter feature.
Andrew Fitzgerald is taking the newly created position at Hearst, where he will work with the digital teams at Hearst’s stations to produce and distribute content on multiple digital platforms. Fitzgerald previously served for more than five years at Twitter, most recently as the company’s director of curation.
Fitzgerald starts his new duties on April 10. He’ll be based in New York and reports directly to Hearst Television President Jordan Wertlieb and Hearst Television Chief Strategy and Business Development Officer Roger Keating.
“We are very excited to have someone of Andrew’s accomplished digital media background to lead the expansion of Hearst Television’s digital content,” Wertlieb said. “Andrew is a digital native executive and he will be an exceptional addition to Hearst Television’s extraordinary team.”
“Digital publishers recognize that their content must be widely available on social platforms to have the broadest reach,” Keating said. “Andrew understands how to work with these platforms, where more and more consumers are venturing for their news and information. Andrew is an ideal addition to our team to help ensure the excellent journalism produced by Hearst Television connects with the widest audience possible on all platforms and screens.”
“Helping to connect the great work of Hearst Television’s journalists to nationwide audiences across digital platforms will be an incredible opportunity to provide crucial perspectives to our national conversation,” Fitzgerald said. “The most exciting work in journalism is happening in local news, and no one is better positioned to innovate in this space than Hearst Television.”
While at Twitter, Fitzgerald also served as its interim head of news partnerships, overseeing Twitter’s relationships with some 30 news organizations.