Roger Hedgecock, former mayor of San Diego and an activist at the forefront of several pivotal issues for Southern Californians, has joined the new KFWB 980 AM LA lineup of high-profile personalities. Hedgecock’s program will air weekdays on-air and online (www.kfwb.com) from 3:00 – 6:00 PM, PT. He will also serve as a frequent contributor to the station’s morning news program broadcast from 6:00-9:00AM.
The station officially launched its updated news-talk format yesterday at 12 Noon with an 18-hour marathon hosted by recently hired Dr. Laura Schlesinger.
The new weekday lineup:
6:00-9:00AM: Local News hosted by Penny Griego and Phil Hulett
9:00AM-12:00Noon: Laura Ingraham
12:00Noon-3:00PM: Dr. Laura
3:00-6:00PM: Roger Hedgecock
6:00-9:00PM: Michael Smerconish
9:00PM-12Midnight: Dave Ramsey
12Midnight-3:00AM: Todd Schnitt
3:00-6:00AM: America’s Morning News