Heineken taps Wieden + Kennedy

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Heineken has moved creative chores on its Heineken lager and Heineken Premium Light brands from Berlin Cameron to Wieden & Kennedy, Portland, without a review, according AdAge. The two brands spent a combined 73.4 million through the first nine months of 2007, according to TNS Media Intelligence.


The story said Heineken informed Berlin last week it was moving the business to Wieden—the agency Berlin had actually beat after a review that ended in March. That review was led by former Heineken USA President Andy Thomas, who left in October. Wieden actually quit that review before it concluded, leaving Berlin for the pick, said AdAge.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.