Heinz received 4,157 qualified video entries for its "Top This" TV Challenge asking consumers to create the next great Heinz Ketchup commercial that will air on national TV. Now, Heinz is asking America to select the winner by visiting TopThisTV.com between 8/27 and 9/10, to view the top 15 semi-finalist ads and vote for their favorite. The semi-finalists share a common goal of wanting to win 57,000 and a well-earned place in the 130-year history of a bona fide cultural icon, when their commercial airs on national TV during the "Primetime Emmys, Live!" 9/16 on FOX. Additionally, four runner-up ads will air during NBC’s "The Today Show" the following day with the creators each receiving 5,700.