A new service platform that’s an “audience extension solution” designed to assist media companies in selling digital and traditional media more efficiently in an increasingly complex digital marketplace has arrived just in time for the 2017 NAB Show.
Marketron, a business software solutions provider for the media industry, is now offering “Pitch by Marketron” to interested parties.
It is a cloud-based platform, and uses reach and frequency metrics to enable media reps to better understand the benefits of combining traditional ad inventory with digital to deliver more successful campaigns for clients.
“With Pitch, we are able to streamline the media proposal and digital fulfillment processes to help traditional sales reps succeed with integrated campaigns,” said Martin Kristiseter, SVP at Marketron Digital. “By automating these processes and adding metrics that traditional sellers are familiar with, we’re seeing rapid growth for integrated campaigns that increase both our partners’ digital share while growing the traditional advertising spend.”
The new platform is available at no additional charge to Marketron clients.