RBR+TVBR on Friday first told readers of Lilly Broadcasting‘s reentry into radio ownership — a move that shows a newfound desire for a media it didn’t want to be a part of two decades ago, when it sold an AM/FM combo in Elmira-Corning, N.Y. that came with the market’s ABC-TV affiliate.
We now know the financial terms of this transaction, as well as the brokers.