Hey, Alexa … What’s That Sponsor?

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Sirius XM Satellite Radio on Tuesday posted a strong Q2 performance — one driven, in part, by increased ad revenue at its recently acquired Pandora audio streaming platform.


Now, it appears the maker of the near-ubiquitous Alexa smart speaker — eyed as a key way for broadcast radio to “return” to the home — wants in on the action.

Thus, not only Spotify but broadcast radio and its digital audio and podcasting partners should be mindful that a big potential competitor quietly lurks.

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