With a massive play count of more than 97,000 spins in the latest Media Monitors Spot 10 Radio weekly report, this home improvement chain is far ahead of any other advertiser using national radio to reach potential consumers. Seriously — not even the No. 2 brand using radio is close.
A look at the report for the week ending June 24, shown below, puts The Home Depot will ahead of GEICO.
Meanwhile, competitor Lowe’s is far behind at No. 7.
Here’s this week’s Spot Ten Radio report, in full: