Hey, Nielsen: Max Is Back

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Three years ago, the then-GM of a group of radio stations serving the Hampton Roads area of Virginia — after a lot of sleepless nights — made one of the toughest decisions he’d ever made as a radio manager.


As renewal time neared for Nielsen Audio ratings, he declined to sign a new contract. By August 2017, one year later, he was sharing with Radio Ink tips on “how to sell without the numbers.”

By February 2018, that GM was gone. Now, the company led by Chairman/CEO Gene Loving, fresh from coping with a ransomware attack at another station group, has had a change of heart.

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