The podcast content production universe just got a little bit smaller.
YEA Networks parent High 5 Media has taken a majority stake in Spoke Media, an audio content firm with an international footprint.
Spoke’s accomplishments include the creation of four iTunes Top 100 podcasts. Founded by audiobook director Keith Reynolds, Spoke Media’s mission is “to tell great stories and provide a microphone to those who often go unheard.”
Spoke has created podcasts for Wondery, Midroll, Cinestate, The Dallas Morning News, Busch and Carbonite, sponsor of “Breach,” Spoke Media’s latest podcast investigating history’s most notorious data breaches. Spoke has developed podcasts featuring journalists like Bob Sullivan, founding member of MSNBC.com; sports analysts such as Matt Mosley and Ed Werder; and actors like Vincent D’Onofrio, Lili Simmons, and Columbus Short.
High 5 is led by President/CEO George Laughlin. He said, “We made an investment in Spoke Media because Keith and his team are experts in the podcast space, which is the fastest growing area in audio. Spoke Media fits perfectly into our High Five Media family and we have already experienced tremendous synergies between all our companies and it’s only week one. Together, we are expanding the boundaries of what audio entertainment can be.”
Reynolds said, “Spoke is all about finding innovative ways to tell stories in audio. We’re always looking for new formats and new concepts, and our partnership with High 5 is going to allow us to explore a lot of new ideas in a much bigger way. I could not be more excited.”