As much of America emerges from their shelter-at-home quarantines, home projects during the summer months ahead may be on the task list.
Lowe’s is aware of this, and ramped up its spot radio efforts in the week ending May 17, data from Media Monitors show.
For the seven-day period, Lowe’s outranked Progressive as the largest fully-paid ad brand using spot radio, with 69,305 spots detected by the iHeart-owned service.
Concurrently, The Home Depot, Lowe’s chief rival, fell to No. 8 from No. 6, with 37,981 spots detected by Media Monitors.
Also, for anyone who’s listened to the radio in the past week, that familiar O’Reilly Auto Parts jingle has certainly been on the air a lot more. In fact, it lands the brand at No. 9 on the latest report.