Rentrak announced a new national television ratings contract with Hill Holliday, the nation’s 14th largest ad agency. Hill Holliday will utilize Rentrak’s national television currency to provide its clients deeper insight into television usage and tools for precisely targeting media.
“We are excited to be working with Rentrak and putting their advanced targeting tools to work for our clients. Our business is growing more complex and clients continue to demand greater accountability from their television investments,” said Cindy Stockwell, executive vice president and chief media officer at Hill Holliday. “Rentrak’s ability to link TV viewing with purchase and transaction records improves the targeting precision we can offer our clients.”
“We are pleased that Hill Holliday is adopting Rentrak’s TV currency,” said Chris Wilson, president of national television at Rentrak. “We look forward to providing them with an important tool that improves decision making for the clients they serve.”
Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 29 million TVs nationwide including granular information for TV programming in all 210 local markets.