HipCricket, a pioneering mobile marketing company, today announced a partnership with Enticent, the makers of StickyFish, the leading points-based loyalty program for media companies. By bringing together industry-leading services, HipCricket and Enticent will provide broadcast stations with a single point-registration process and the ability for their audiences to earn loyalty points from Enticent’s StickyFish platform when they interact with mobile services provided by HipCricket, which has delivered more than 17,000 successful mobile marketing campaigns for major brands and broadcast stations.
"Since day one, a key component of HipCricket’s mission has been delivering mobile marketing solutions to broadcasters that help them to better connect with their listeners while realizing valuable new revenue
streams," said Ivan Braiker, CEO of HipCricket. "Through this partnership with Enticent, we strengthen our offering with the addition of a proven loyalty element that is already delivering value to hundreds of broadcast companies. We look forward to working with the Enticent team to deliver a seamless and integrated solution with a single point of consumer registration."
The result of the partnership is a fully integrated mobile marketing and customer loyalty solution that lets broadcasters generate a database of listeners who have "opted-in" to receive communications from the station. Leveraging this list, stations can then deliver services, such as weather updates, traffic reports, trivia contests and more, directly to each listener’s mobile phone. Through the solution, the more actions a listener takes (i.e. the more traffic updates they receive and contests they enter), the more points they earn which in the end results in a stronger, more committed listener-base while creating a high value advertising platform for advertisers.