HipCricket extends relationship with Katz Radio Group


HipCricket, a leading mobile marketing company, announced it has renewed and expanded its partnership with Katz Media Group. The two-year relationship that offers mobile marketing solutions for national advertisers now includes Katz Media’s Clear Channel Radio Sales division.

HipCricket and Katz 360, the digital division of Katz Radio Group, have executed campaigns for General Motors, Pizza Hut, Taco Bell and Coca Cola. Powered by HipCricket, the Katz Mobile division is up over 100% against 2007 end-of-year revenue.

"Broadcast stations as well as brands are driving revenue and engagement through mobile," said Ivan Braiker, CEO, HipCricket. "The expanded arrangement with Katz Media, to now include Clear Channel Radio Sales, will allow us to provide additional ROI-driven programs to the country’s top broadcasters and advertisers."