HipCricket launches Hispanic mobile network


Mobile marketing company HipCricket has launched a Hispanic mobile marketing network composed of a family of Hispanic media properties that can be leveraged to deliver interactive mobile marketing programs directly to the handsets of opted-in mobile users who are part of the 860 billion Hispanic consumer market. HipCricket also announced Hispanic media companies Bustos Media, Lotus Communications and Davidson Media Group are among the first to join the network.

HipCricket will assist companies with mobile messaging and marketing campaigns and provide hands-on assistance in building a station loyalty club that can provide special offers to opted-in members.