The new Hippie Radio format hit Top 5, 25-54 Adults in its second book in Peoria, IL. Independence Media’s WHPI-FM also reaches the #4 slot, 35-64 Adults after only being on the air 8 months. Says David Jacobs, Independence Media CEO: “Hippie Radio has delivered on every demo we hoped and has quickly become our flagship in Peoria. It’s a format that our listeners are insanely passionate about. I’ve never seen anything like it. Our listeners actually applaud our disc jockeys while doing live remote broadcasts. I haven’t seen that since radio in the 1970’s. This format is on fire.”