Hippie Radio strikes it big in Peoria


The new Hippie Radio format hit Top 5, 25-54 Adults in its second book in Peoria, IL.  Independence Media’s WHPI-FM also reaches the #4 slot, 35-64 Adults after only being on the air 8 months.  Says David Jacobs, Independence Media CEO: “Hippie Radio has delivered on every demo we hoped and has quickly become our flagship in Peoria.  It’s a format that our listeners are insanely passionate about.  I’ve never seen anything like it.  Our listeners actually applaud our disc jockeys while doing live remote broadcasts.  I haven’t seen that since radio in the 1970’s.  This format is on fire.”