The Hispanic consumer has emerged in recent years as one of the most vitally important for brands and businesses. Media companies are no different. A successful approach to welcoming — and keeping — U.S. Latinos through audio entertainment that is relevant and of high appeal can reap huge dividends for radio broadcasting companies.
To help AMs and FMs on their path to success, the Radio + Television Business Report and Radio INK are pleased to present our first series of short podcasts focused on Hispanic radio — and its power — in advance of the 2018 Hispanic Radio Conference, March 13-14 in Miami.
In our third installment, Julio Aponte Jr., COO of Sun Broadcast Group, provides a sneak peek into the success stories that prove Radio works for brands and businesses — in particular in the Hispanic radio arena.
Is there one great example of how Hispanic radio brings to the clients that ROI win they crave so much?
“Absolutely,” Aponte says. “This is a very important moment in the history of Spanish-language radio, because we have brought it to a new level of connection with all ages [of Hispanics]. A great example of that is the Ana G. Mendez University school, which we will talk about. In addition to that, we have great success stories from groups like JCPenney, which over the years — in spite of the challenges in the retail space — has continued to invest heavily in Spanish-language radio because they have seen the support and the loyalty and the commitment of the Hispanic language radio audience to the retailer.”
With one click and six minutes, you’re already one giant step ahead of your competitor.
To learn more about the Hispanic Radio Conference and to register today, visit HispanicRadioConference.com.