For many broadcasters, thinking about Hispanic radio is an impossibility: It takes talent throughout the organization that understands not only the Latino culture and Hispanic heritage running through the community, but also the language.
That may not be an easy task. How does a station group with years of success serving English-language listeners suddenly add a Spanish-language operation?
Envision Networks may have a solution.
The media company founded in 2003 by President/CEO Danno Wolkoff has just launched VOZ Express, an online service that provides stations with access to Spanish-speaking female and male voice talent — bringing in-language and in-culture spots and promos to your station.
In this Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Wolkoff about VOZ Express. Why did Envision launch this service now? How did Wolkoff find the talent to make this happen?
These questions and more are delivered in this audio learning opportunity!
Make your plans now for Spring Break 2019 in Miami!
Learn about the myriad ways your company can profit from embracing the Latino community in your markets by attending the 10th Hispanic Radio Conference, March 12-13, 2019.
Location: Intercontinental at Doral, just minutes from Miami International Airport; the headquarters of Univision, SBS and Actualidad Radio; a short drive from Telemundo; and close to Coral Gables, downtown Miami and the famed Wynwood Arts District.
For conference information and to register, visit https://hispanicradioconference.com/